Peregian Springs Golf Club

Peregian Springs Golf Club engaged Sportworks to revitalise its visual identity and deliver a unified signage journey across the club. The goal was to create a consistent, high-quality presentation that enhanced navigation and reflected the natural character of the course.

The project scope included full brand identity development, a comprehensive signage and course audit, and wayfinding design and concepts for all signage, amenities, and facilities — including hero entry signage, notice board signage, Pro Shop signage, and toilet signage — along with concept designs for hole signage diagrams.

Sportworks conducted a detailed audit of all existing signage and customer journey touchpoints to assess visibility, placement, and presentation consistency. A refreshed brand identity was developed to reflect the natural character and coastal setting of Peregian Springs, forming the foundation for a cohesive visual language throughout the site.

Wayfinding and signage concepts were created for the clubhouse, amenities, and course facilities, ensuring a consistent and intuitive experience for members and guests. This included new hero entry signage to create a strong arrival statement, clear and functional notice board signage, and updated Pro Shop and toilet signage to reinforce consistency and brand quality. 

Concept designs were also produced for hole signage diagrams, integrating accurate course mapping with the refreshed brand style.

The project delivered a cohesive and contemporary signage suite that unifies the member and guest experience across the club. The new brand identity and wayfinding design improve navigation, elevate presentation, and provide a consistent framework for all future signage applications.